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Website Traffic Is Not The Key To Success
Website traffic is deemed the single most important factor when
it comes to the success of a website but that statement needs to
be qualified. Although it's true that a constant stream of
traffic is the lifeblood of a website, the quality of the
traffic is far more important than the quantity.
Of course, any amount of website traffic is better than no
traffic at all but even if you have the most perfect website,
your site is doomed to fail if you are not getting visitors that
are looking for the products or information you have available
on your site.
It's easy to get caught up in a numbers game. It's exciting to
see the number of visitors to your site climb from a few a day
to a few hundred a day. On the surface, this looks like exactly
what you want but if your visitors are looking for something
other than what you are offering, for the most part, your
website traffic is wasted.
You could have a great website design, compelling copy, the
lowest prices and fantastic specials but all your efforts will
be useless unless your website is drawing traffic that is
interested in what you are providing or promoting.
What you need are visitors specifically interested in your
product or service -- you need 'targeted traffic'.
Don't think of targeted traffic as a sub-category of website
traffic because they really are two separate entities. If you're
marketing plan is designed to drive as much website traffic as
possible to your site, no matter what kind of traffic it is,
then you're not making effective use of your time and you're
setting yourself up for disappointment.
The web is a very different venue than a shopping mall. A
shopping mall relies on unfocused traffic, wondering from store
to store, not looking for anything in particular but willing to
spend it's money on an impulse.
Believe it or not, people surfing the web will leave a website
after viewing it for only about 2 seconds. They're looking for
specific items or information and if they don't quickly find
what they are looking for on your site, they'll click out of
your site and go to one of the other millions of sites on the
web.
That's why most of the successful websites are tightly focused
on their 'niche' and their marketing plan is focused on driving
people
to their site that are looking for what they offer - they
understand the importance of 'targeted traffic'.
Of course, targeted traffic and a website focused on a
particular 'niche' go hand and hand. Think about your website.
Does it really lend itself to a specific product or service, or
is it so broad that it tends to confuse potential customers?
Here are a few tips to help you prepare your website for
targeted traffic:
Design your website to promote one particular product or service
as your main item.
Determine the type of people that will be interested in your
product or service and adjust your website to be attractive to
them.
Establish the items or services that are 'closely' related to
what you're promoting on your website. If you think that they
would be interesting to your visitors, offer those items on your
website as well.
Keep a constant flow of free content, that your visitors will
find useful, on your website and add new content and information
often. Invite your visitors back to your site to see the new
material you're constantly adding.
Keep in mind, a website that's focused on a particular 'niche'
item or service lends itself to targeted traffic simply because
there is something specific to target and the more targeted
traffic your site receives, the more productive your site will
be.
There are many conventional and many not so conventional ways to
drive targeted traffic to your website but we'll explore them in
other articles.
The purpose of this article is to point out the difference
between website traffic and targeted traffic. More isn't always
better and if you focus your marketing on 'targeted traffic'
you'll quickly find that the hits your getting on your website
aren't just empty numbers - they'll be potential customers and,
more importantly, sales.
For more website
traffic tips visit http://www.starttheprofits.com
About the author:
Mike Burke is the author of numerous articles and has an
affection for website marketing. Learn how to drive tons of
targeted traffic to your site without spending a dime on
advertising. Visit us at
http://www.starttheprofits.com
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