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Promoting Your Website Offline
Business people spend thousands of dollars promoting their website online. But many of them neglect a simple and basic technique that doesn't cost a thing: Use the materials you already have to advertise your website. Here are some things you can do:
- Add your URL to all your preprinted materials, including
- billing statements
- letterhead
- business cards
- brochures
- fliers
- print newsletters
- ads
- Send out announcements
A new or revamped website is a good excuse to send a mailing to customers and prospects.
Mail out a postcard or flyer announcing your URL. Offer special incentives to people
who go to the site.
- Send out special "internet only" special offers with your sale mailings.
Or offer a free item, such as a pen or a Tshirt to people who visit the site.
- Talk about your website.
Let people know it's there. Frequently, it's easier to remember a URL than a phone
number. Tell people they can find your address or phone number on the website (and make sure it's there!)
- Use it in your ads.
Instead of repeating your phone number three times and hoping people listening to your radio ad will memorize it, give your URL.
The advantages of doing these things are many. Not only do you promote your website, you also give your company credibility and visibility. And you give your customers a way to interact with you even when they're not in your shop or office.
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For more ways to promote your website, visit the author's website at Having My Own Website: Getting Traffic
For professional website design and programming, please visit Aunt Reenee's Websites
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About the Author
Web developer and President of Aunt Reenee's Websites, Irene Herz is the author of a Free Guide to Setting up a Website
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