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Discover The Hidden Backlinks & Traffic Sources To Your Website
Do you know how many people are actually linking to your
website? Like a lot of people, you probably have gone to Google,
typed in link:yourdomain.com and had a peek at how many links
there were. Even a lot of software will use the same method -
looking for exactly that hyperlink within webpages. The problem
is that this is very innacurate and gives you only a small
glimpse into a much bigger picture.
How can that be?
Hyperlinking is far more advanced these days. It is common for
many sites to have their links coded for statistical purposes or
simply because the software they run on their server creates
coded links so that sites can be easily edited or removed from
the database. They may look something like this:
"www.somedomain.com/links.asp?url=http://yourwebsite.com" or
"www.somedomain.com/links.php?link=345"
There may be other reasons and variations of urls too, however
the point is that because these links are coded, a simple
backlink check just won't work. So while it may appear that only
100 sites are linking to you, it could actually be 1000's.
Case in Point: One of my websites shows only 74 exact backlinks
through a basic check, when in fact there are about 11,800
links. While it is almost impossible to know just how many of
those links are active (clickable), cross-referencing my own
statistics supported these results.
Try it yourself. Type in something like:
"yourdomain.com"
But what about internal links from within your site showing up
as backlinks? Wouldn't that skew the actual backlink count?
You're right, but you can easily exclude your own domain from
the results by simply typing in:
"yourdomain.com" -site:yourdomain.com
Do the
non-hyperlinked references really count?
I believe they do qualify as valuable backlinks (though I do
prefer to call them references instead). Look at it this way,
business cards contain your website url but aren't clickable. So
what makes non-hyperlinks on the web any less valuable? If
people want to visit, they can copy and paste the link or type
it in themselves. In fact, there is less chance of typos because
of this.
The Traffic Time Forgot...
Another useful function of this method is the ability to locate
dead spaces where people are linking to pages you no longer have
on your website and perhaps have forgotten about. While 404
redirects and messages are fine for catching the traffic, why
would you waste the space? These are prime areas to bring life
to and can easily be filled with monetized content.
About 6 months ago I did a complete redesign of one of my
websites. This meant removing a lot of pages that I was no
longer using as I was condensing everything. A few weeks ago, I
was doing a backlink check and noticed a large number of links
and references (100's actually) pointing to a page which I had
long forgotten about. What was suprising is that the majority of
these backlinks were coded, so that they did not show up in a
basic link check. Instead of letting the 404 catcher manage it,
I decided to recreate it with still relevant content and much to
my surprise, it still had a pagerank of 5 immediately after
being uploaded.
Imagine That!
About the author:
Carole Nickerson has been a web developer and internet marketer
since 1998. She now spends her days actively filling up her new
blog with all she has learned. To find more free marketing tips
and articles like this visit: http://www.CaroleNickerson.com
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