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Discover the Advantages to Hiring a Freelance Web Site Copywriter for Your Web Business
Web Marketing Series
Ok...so you already have a crack staff of writers on-hand to
handle your company website's writing assignments. So why should
you consider hiring a freelance copywriter?
Well, as you know, today's corporate belt-tightening often means
too much work for too few people. This is especially true in the
communications area, where cutbacks have strained the resources
of our workforce across the board. The result? Stress, overwork
and low morale.
And of course, this strain is more intense when those unusual or
special projects come up. The disruption in the day-to-day
activities of your staff can have two results. Either this
project gets low priority or the day-to-day work suffers.
What's the alternatives? Well, you can solicit the services of
an established Ad agency or PR firm. And in some instances this
can be the wise choice, especially when you need the kind of
flashy productions intended to impress and entertain the
client...the kind designed to win glitzy awards.
The problem? These fancy productions often come with a
significant price tag. Face it, these firms have a lot of
employees to feed and the cost of this high overhead is passed
on to you. And that often means a budget under stress.
In addition, these firms tend to be busy with the best writers
often assigned to the large, high profile clients. You may get a
team of junior writers, but you'll still pay the high cost.
The solution? Studies indicate that hiring a freelance writer
can actually average 5% (or more) less expensive than work done
internally. While at first glance the higher freelance per hour
rate appears more cost, when you add the true cost of internal
labor, not only salary, but benefit and overhead costs. And
because you use him only when needed, there is no 'downtime'
cost.
And with low overhead, the costs for freelancers are generally
significantly lower than the established ad
agency and PR firms.
What are some other advantages, besides cost, to having a
freelance writer in the bullpen?
· Control...Office politics, personal sensitivities and
organizational bureaucracies often effect control of a project
deadlines and content. The freelance writer is your strategic
sourcing partner for any project, working with you.
· Objectivity...Essential to creating powerful persuasive copy.
Freelancers can give an impartial view and new perspective to
your project.
· Writing experience...Intimate knowledge of a product or
service is not necessary to write about it. Good copywriters are
experienced researchers and adept at asking the right questions
to get up to speed quickly. What is more important is the fresh
perspective that comes from their diverse experience in meeting
a variety of communication challenges.
· Better results... Many writers can write well...but few can
produce the powerful and persuasive copy that optimizes lead
generation or sales. The best copywriters are masters at pulling
in qualified customers dramatically increasing profits.
· Fees...Copy fees are almost always a very small portion of the
total project cost, but its effect on money generating results
can be enormous.
Don't wait until crunch time to start seeking relief. Have a
freelancer in your bullpen to come to your aid...when you need
him.
Copyright Alan Richardson
About the author:
Alan Richardson is a well-known internet consultant and
publisher with http://www.optimalwebservices.com - a Web
resource firm in North Easton, Massachusetts, offering free
advice and information for web-based small businesses and
entrepreneurs.
To read other articles by Alan, click
http://www.optimalwebservices.com/articles
To signup for the free 'Optimal Web Services for Small Business'
ezine, click http://www.optimalwebservices.com/subscribe
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