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What's the most important part of an SEO campaign?
If you're like many of the business owners that are beginning to
see the importance of search engine optimization as a marketing
tool, chances are that you've come across quite a bit of
contradictory information. You've probably heard a dozen
opinions of what the most important part of your SEO campaign is
- everything from links to title tags and everything in between.
The fact of the matter is that selecting the right keyword
phrases is the single most important aspect of any SEO campaign.
If you choose keywords that are too competitive you may never
achieve any ranking for them, and if you choose keywords that no
one searches for you will not receive any traffic even if your
web site ranks #1. That's why it's so important to put a little
extra effort into your keyword selection or hire a professional
to do it. Let's say that you are a real estate agent in Tampa,
Florida who wants to generate additional business from the
internet. While it may sound great to target the keyword phrase
"real estate" because it gets over 67,000 searches each day, you
would really be much better off targeting a keyword
phrase like
"tampa bay waterfront real estate" which gets about 6 searches
each day. Visitors searching for 3-4 word keyword phrases are
more likely to convert to clients than those searching for more
general keyword phrases. When coupled with the competition
you'll face for a general term like "real estate" you're ROI
quickly dissipates, despite the high number of daily searches.
You have to consider that someone using the keyword phrase "real
estate" could be any number of people outside of our target
market, such as a person looking for general real estate
information, a person looking for a career in real estate, or a
person looking for real estate in a location that you don't
serve.
By choosing keyword phrases based on relevance, traffic and
competition you will get the highest ROI out of your SEO
campaign and see results more quickly.
About the author:
Jeremy L. Knauff is the CEO & founder of Wildfire Marketing
Group, a Search
Engine Optimizaton Company specializing in helping small
companies compete with large companies.
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