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The latest SEO myth debunked
As more people come into the search engine optimization
industry, more unqualified people are in the market making
uneducated claims that they declare to be facts. The latest
claim being made by a few people in the industry is that your
competitors can knock your web site from Google's search engine
results pages by simply directing links to it (called "Google
Bowling"). Fortunately, this is not true. Unfortunately,
many people relying on the "professional" advice of the SEO
firms making this ridiculous claim could be put in a bad
situation because of it.
The information that they have tried to use to substantiate this
claim is the word "almost" in one line in Google's information for webmasters.
"There's almost nothing a competitor can do to harm your
ranking or have your site removed from our
index."
The fact of the matter is that the word "almost" does not make
prove anything. To say that it proves the validity of the claim
makes no more sense than saying it proves that wearing blue
socks on Tuesday will hurt my competitors web site. In reality,
SEO firms making claims like this are usually trying to create
excuses for their own web site not ranking. Perhaps they should
spend some of the time they've been using to create intricate
fairy tales and spend it to get up to date on search engine
optimization facts.
About the author:
Jeremy L. Knauff is the founder of Wildfire Marketing Group, a
marketing
firm that offers search engine optimization and many other marke
ting services
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