|
|
|
|
|
|
SEO Research: Shield Your Trade Name With SEO Research
In the business world today and the aggressive environment, many
advertisers route to using competitor trademark names as
keywords in paid-search advertising.
In the Search Engines Results pages these trademark names appear
for Google, Yahoo! and affiliates and partners when you buy
Google AdWords or Overture Precision Match sponsored listings.
Thus there are maximum chances that your competitors can drive
the significant traffic to their websites by the virtue of your
trademark name. A very good example we can see which we have
seen at the interviews.com article titled "Google Adwords Under
Further Trademark Scrutiny," Google quoted that: "As stated in
our Terms and Conditions, advertisers are responsible for the
keywords and ad text that they choose to use. We encourage
trademark owners to resolve their disputes directly with our
advertisers, particularly because the advertisers may have
similar advertisements on other sites." It is well known that in
the beginning, Google AdWords did not sell trademarked keywords.
However, it currently sells trademarked keywords in the U.S. and
Canada (but not internationally) with the stipulation that the
trademark name can't be used in the ad copy itself.
The Best resistance is a transgression There can be some
way to protect yourself from competitors raiding your trademark.
The very first option is that we think to hire an SEO vendor to
help identify your competitors and then research their search
engine advertising activities. The company's legal department
can subsequently use the SEO research data to protect your trademark and
reputation. This step will prove invaluable toward defending
your future and ongoing business.
Maximum times, it will be
the smaller or the struggling
companies use your trademark terms as keywords in their
advertising. So these companies avoid the threat of legal action
the upon acknowledgment of a cease and desist letter. This will
help in protecting your company as well as you are damaging the
competitors that you don't want representing your firm.
Another benefit of mining this competitor data is to assist
those whom you do want to benefit from using your trademark
name. For instance, you may have affiliates, resellers, and a
number of associates with whom you can negotiate on a recurring
basis. These are the folks you trust with your trademark and
reputation -- your friends and family marketing network. There's
something in it for you when they profit from your success.
Knowing who is using your trademark in keyword search
advertising or in the body text of their web site has a directly
positive effect on managing your brand, your trademark, and your
reputation. Make sure your SEO vendor covers this critical
marketing aspect for your online success.
A statement of prudence It goes without saying that you
don't want to use trademark names other than your own in keyword
phrases. Profiting from the use of another company's trademark
or brand without relevance or permission is unacceptable and
could even result in legal action against you.
About the author:
Prabhjot kaur working with A-1 as a SEO analyst. A-1
internetdesign blog is a place to learn search engine
optimization techniques for Free. Our SEO Blog
www.thewebmarketingblog.com is a collection of search engine
optimization news, tips, articles and commentaries As a
professional services firm, A-1 internetdesign, will increase
your online market reach to help you achieve greater business
results.
|
|
|
|
|
|
Earn with Fun by simple SEO (search engine optimization)
It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & planned to promote it. Now watz the catch before promoting i placed Google Ads...
Ecommerce & SEO
The purpose of any business website is to promote a product or service online. The purpose of an ecommerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website. This...
SEO For Dummies; How to Choose the right Firm for You.
Ok, so you’ve finished your web site. Now you just submit your web site to a couple of search engines, sit back, relax and wait to see your bank account grow. Yeah, that’s what I thought as well. You wait and wait and wait... nothing. No hits. No...
SEO: What To Look For When Choosing An SEO Frim
Okay everybody, last week I covered some of the scams and things that you should look out for. Today I'll go over some of the qualities you should look for when choosing an SEO Firm.
The first thing you should look for in a SEO Firm is whether or...
Wiki - What SEOs can learn from it
I've been actively researching ways to quickly and effectively build content to websites. And while blogs tend to be near the top of the list, there are other opportunities out there.
One such opportunity is a Wiki. And while a Wiki...
|
|
