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SEO Myths- Value of Page Rank
Much ado about nothing! Google's Page Rank is probably the most
hyped non issue that has taken the webmaster down the slippery
slope of misinformation I have seen in a long time.
The Google Page Rank is a value that is seen in Google's toolbar
that evaluates a website based upon the amount of incoming
links.
The actual formula is a little bit more intensive and
capitalizes on each pages value based upon inbound versus
outbound links via a standard deviation and algorithmic equation.
Much has been assumed that the higher the Page Rank, the better
the Search Engine Results ( SERPS) and related traffic benefits.
This is absolutely wrong.
Page Rank has the smallest if any value toward the Google
algorithm calculations for SERPs.
Check the page ranks of any top ten search results, I am sure
you will see several sites that have lower page rank but Higher
SERP ( closer to #1).
Links are important to increasing traffic, Keyword Rich Anchor
links are an important factor in the Search
Engine Results, but
generic links that create Page Rank, not a major be all end all
Issue.
So if you are buying links or selling links for Links Sake, you
are being taken advantage of, and are selling and buying into
miss-information.
Do the tests yourself. "Allinanchor" or "inanchor" meaning
Keyword related links are important. Straight Links for Page
Rank Values and the ranking of a site. Not a Major issue.
Save your money going for Page Rank. Concentrate on fresh
content, and improving the site, as well as linking with keyword
anchor links.
Look for more information about SEO and Linking in the next
article.
About the author:
Jermaine Tabor specialize in Ethical Search Engine Optimization
, top 10 rankings for competitive keywords and the latest major
search engine algorithm changes in order to provide expert Seo
advice freely.
Find out more in depth seo stratigies you can use to boost your
own rankings at Seo
Software .
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