|
|
|
|
|
|
Picking Keywords for SEO – A Different View
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view.
Going Big…Going VERY Big
Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.
People that go for a keyword phrase like “for sale by owner” [2 million plus searches a month and KEI of 0.000000000…] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed…pure and simple greed.
Seo greed arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you’ve conquered all the listings for “car for sale by owner.” Yes, it took 15 months, but the client is happy and so are you. Or are you?
After a few weeks, you start thinking, “Damn, I should have gone for the phrase ‘for sale by owner’ and the extra 700,000 searches a month.” You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it!
A Different
Approach
Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don’t even try to deny it.
Here it comes…
I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.
Throwing caution to the wind, I am even going to argue that…[drum roll]…you consider one-word keywords! I know… Blasphemy!…Insanity!…Stupid Moron…etc. But think about it. When you’ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them…even a few?
Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some “wishful thinking” keywords. If the optimized site survives for three or four years, you might just be thankful you did.
I’m off to optimize for the keyword “travel.” Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.
Ha! Expedia I mock thee!
About the Author
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com.
|
|
|
|
|
|
Beat Google’s Dampening Link Filter with SEO Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote....
SEO for CEOs – Search Engine Optimization Unmasked for CEOs
If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you...
SEO: Link Popularity
When link popularity comes into play, this is a vital part of getting your website some exposure. When someone searches a keyword on a modern search engine, (particularly Google and Yahoo) it closely searches who links to your pages and how. In...
Seo Services - Making Top ranking Google websites
Seo Services & SEO Firms Websites that gets
found in Google, Yahoo, and MSN, etc. is not hard to do, But
most people are confused where to begin.I can offer some search engine optimization
tips as per my knowledge.
Try not to purchase a...
When to NOT hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this:
"We submit your site on X00.000 search engines and directories…"
Stay far away from companies which offer you to submit your site on thousands of directories and search...
|
|
