|
|
|
|
|
|
How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:
• Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;
• Comprehends keyword weighting, proximity, density and related factors;
• Search term ranking analysis;
• Link popularity building research, management and strategy;
• Online forum and industry newsletter monitoring;
• National SEO conferences;
• HTML and advanced programming languages;
• Web site content writing;
• Essential Web site usability practices;
• Keyword research, including a firm understanding of language and the way people search;
• Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;
• Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;
• Appreciation for ethical standards (i.e. should know about cloaking, keyword stuffing and
the differences and nuances associated with “black hat” and “white hat”);
• Marketing and branding experience;
• Project management, including ability to effectively communicate needs and foster cooperation from appropriate stakeholders;
• Familiarity with pay per click (PPC) programs and how their performance directly relates to natural SEO results;
• Management of paid inclusion (72-hour rapid indexing programs);
• How to adjust to the changing algorithms of search engines.
The search engine optimization field is complex and ever-changing. To keep pace, you should have plenty of skills on hand. Overall, the SEO program process should be simple: set goals, choose the best keywords, optimize pages, submit to search engines and refine efforts in light of rankings and web analytics.
About the Author
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based SEO firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads” study and a white paper, "Search Engine Marketing: Get in the Game."
michael@fathomseo.com
|
|
|
|
|
|
A Few Reminders on Key Words for SEO
How can one whip up the rankings of their website without be rejected by search engines as fluff? The rules of search engine optimization and key words seem like a never ending cycle of evolution. There are a few strategies for applying an even...
How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind: • Advanced SEO techniques, including page titles, META descriptions, META...
SEO for beginners
I had a learned marketing friend of mine comment that the information on SEO on our blog was ok for a propeller-head, but didn’t really help a business owner, so this article is intended to set the stage for information contained in the related...
Simple yet Powerful SEO with Content!
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available. Following is a list of 5 key ways that...
What Is Good SEO (Search Engine Optimization) - Anyway?
What Is Good SEO (Search Engine Optimization) - Anyway?
By James Doc Lewis
There's been much fuss lately as to the need for Search Engine Optimization of the right kind; some will tell you that to be effective SEO has to be "organic";...
|
|
