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Free Search Engine Optimization (SEO) tips - step by step
There are so many websites all over the internet so it's
essential to promote and optimize your website. A new website
needs to be visible to search engines. Before submitting your
site to search engines it is very important to optimize your
website. If you can not afford a search engine optimization
service, make sure to follow our few search engine optimization
tips to have your web site well optimized for the top placement
in search engines.
Step 1. - Analyze your competition The best way to start
optimizing your web site is analyze your competition. Take a
look at the web pages that currently have top rankings (Top 10)
on Google for targeted keywords and try to find out what these
pages have done to get these rankings
- analyze the first top ten web sites related to your branch -
analyze keywords they are using
- look at their source code, meta tags
- look at their keyword density
- look at their comment tag, alt tags, title tag - internal and
external links on their websites
- look how many sites linking to them
- check out the quality and link popularity of sites that are
linking to your competitors
- look how many pages they have
After all you can tell is it easy to beat your competition or it
is not.
Step 2. - Start to improve your website with quality content
When optimizing your website always use keyword in the meta tags
which are reflected in your page. It is not going to help your
search engine ranking if the page has nothing to do with the
topic.
Step 3. Choose the right keywords. As mentioned before, analyze
your competition but never use the same keyword and description
tag. There are two great resources for finding out the most
effective keywords. - Overture - WordTracker
Step 4.Creating meta tags - TITLE Tag The most important tag is
the Title tag, because it is in the head section of your website
and many search engines use it. Title tag should be short (about
14 words), descriptive and to the point. The title is appeared
on first line in the search engines.
Step 5. Creating meta tags - DESCRIPTION Tag The next important
meta tag is description tag. It describes content of your web
page
- shouldn't be longer than 120 characters
- description is for
the search engines not for the viewers to
see
Step 6. Creating meta tags - KEYWORD Tag.
- use the most important keywords that your website represents
- we recommend to use 5 keywords separated by a commas
- one keyword should have 1 - 3 words
Step 7.Creating meta tags - ROBOT Tags
Step 8. - Check your website URL before submit to search
engines. Your website should be finished without errors:
- no broken links
- no spelling mistakes
- have a good design
- no html tag mistakes
- have a site map
Step 9. - Submit your website to search engines Submit your
website into the most important search engines, it brings you
the most of traffic. Make sure to submit your URL for free to
www.google.com, www.yahoo.com, www.altavista.com,
www.alltheweb.com, www.excite.com, www.lycos.com,
www.webcrawler.com, www.Alexa.com, www.Jayde.com,
www.whatuseek.com, Open Directory (The ODP powers core directory
services for some the most popular portals and search engines on
the Web, including AOL Search, Netscape Search, Google
directory, Yahoo directory, Lycos, DirectHit, and HotBot, MSN
and hundreds of others). DMOZ and Yahoo Directory listings are
tremendously valuable. There are a lot more free and paid search
engines and directories to submit, but if you do not have time
to search for and submit, you can also use our search engine
submission service.
Step 10. - Build your link popularity (offpage optimization)
Next significant step you should do with your website is build
your link popularity. Link Popularity is the number and quality
of other websites that link to your site. Top rankings depend on
your link popularity. It can be done with creating a quality
non-reciprocal and reciprocal links from related web sites and
Internet directories, blogs, forum sites.
About the author:
Robert Toth provides search engine optimization, submission and
link building service since 2002 and now run Alexia Search
Engine Optimization firm , http://sear
chengineoptimization-submission.com
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