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Basic SEO advice (What anyone could do for their websites)
While this document will not guarantee top placement for you in
any search engines, it will increase your chances to be included
in the relevant results. Consider the information below to be
subjective advice, and advice only, which have been assembled
based on both experience and research. Please note that all
search engine technologies are constantly evolving, rendering
only month-old tricks to deceive their methods useless. The only
way to keep your website at a proper place of search results is
- as general it sounds - providing content that people are both
interested in and are looking for.
In general, search engines have been designed by people who are
skilled at gathering, storing and analyzing data, programmers,
mathematicians and other talented people with innovative ideas.
However in the age when nearly anyone in the free world can
access the internet, the ratio of people used to handling raw
information have rapidly decreased. In other words, most people
do not think about information the way search engine designers
would.
Search engine optimization ( SEO ) is the bridge over the gap,
it is to bring people with average computer skills, and the
information they look for together. It overlaps the sometimes
still too mathematics-based search engine technology, and takes
you a step closer to your target audience. SEO should be about
examining how people are looking up information on the web, and
not how you may trick them into visiting your website.
1.: Choosing your Keywords A research done by Entireweb 31% of
people enter 2 word phrases into search engines, 25% of all
users look for 3 word combinations and only about 19% of them
try their luck with only a single word. Do not choose a keyword
to optimize your site for that you don't have the slightest
chance of ranking good with because of the fierce competition.
Do not choose a keyword that nobody looks for. Do not choose a
keyword that does not relate strongly enough to your content.
Only use generally popular keywords if you do not need targeted
traffic. Do not use words that may get your site filtered or
banned from search engines. Do not use images with filenames or
ALT tags ( Alt attributes of IMG tag ) that may get your site
filtered or banned from search engines. Only use dynamic pages
when the functionality demands it. Use lots of relevant content,
well laid out into separate pages. For best results optimize one
page for one keyword. Do not post half-finished sites. 2.: HTML
Content 2.1.: Tag
The title should not be any longer than 70-100 characters,
including spaces. ( Google - DMOZ ) The title should bot be any
longer than 60 characters. ( scrubtheweb.com ) The title should
not begin with the domain name. It is often considered as spam.
The domain name shouldn't be repeated in the title. It is often
considered as spam. Do not use the same filename as the title
tag, or the same filename as the domain name. It is often
considered as spam.
2.2.: Tag
Shouldn't be any longer than 25-30 words ( DMOZ ). Shouldn't be
any longer than 100 characters ( Google ). Shouldn't be any
longer than 150 characters ( scrubtheweb.com ). Shouldn't be any
longer than 200 characters ( searchenginewatch.com referring to
Google ).
2.3.: Tag
Shouldn't be any longer than 268 characters ( AltaVista ).
Shouldn't be any longer than 378 characters (
searchenginewatch.com referring to Google ). You should not use
words that are not present in the body of the page. Redundant
characters will not hurt overall results, however words after
the first 300 characters rarely do any good. Start all keywords
with capital letters.( Relevant only on alphabetical listings )
Separate keywords with the ", " ( comma, space ) character
combination. ( Most search engines use either character as the
separator ). You may use phrases as well. You should not use any
word, not even within phrases more than 3 times. It is often
considered as spam. 3.: Content The text on the page should
contain the keywords right at the beginning of the page. Do
not
overuse keywords. Neither keyword should take up more than
12-24% of the entire body text. It is often considered as spam.
Do not use too much content right on the front page. Both
loading time and redundancy of additional words used will reduce
the chance of showing up in relevant searches. 4.: HTML Code
Page In case your website uses a language different than the
default of the search engine which your target audience prefers,
or your website uses special characters unique to that language,
make sure to implement the proper HTML codepage tag. Unicode
versions of special characters ( HTML encoded characters ) are
more or less impossible to look up in most search engines. 5.:
Search Engine Basics
Search engines operate by funds as well. Funds are collected
either from selling advertisement placement, selling listings,
or both. When a search engine company sells out the area above
the search results as advertisement space, and displays only
relevant results based on what the users were looking for, most
people will be mislead by the placement of such links, and
choose them instead of the actual results. Search engines that
operate by funds generated by selling listings will not show
your website within the results regardless of its relevance,
unless you sign up for their service. You may be listed for free
even on fee based search engines by getting your site listed on
either of the directories the search engine company buys
information from. However, such directories such as Yahoo.com
and DMOZ.org are moderated based on relevance and content, thus
getting listed on their websites may take some time and efforts.
Most search engines rank your website by relevance, which is
measured by the thresold of keywords. Some search engines, such
as Google.com as well, will sort even relevant sites by their
popularity, measuring the page rank by the actual links leading
to the site. Also, the text or ALT TAG text accompanied with
these links will influence the keywords the website is shown in
the listings for. Some search engines will consider a website
more and more popular when they are clicked on the results page.
These inlude AltaVista.com . 6.: Do not overdo it, but do
everything you can Eventhough META tags have been neglected by
most major search engines, some of them still consider them when
analyzing websites. Including them in the proper manner can only
help, but will never hurt your position. When trying to trick
search engines, you try to trick their creators, who are more
than prepared to deal with this. Most search engines are updated
at least annually to deal with the websites that found a way to
deceive their systems. Most of the websites that have ever used
such tactics get blacklisted. In order to allow web-spiders (
analyzing programs that surf the net and categorise websites )
to inspect all of your webpages, place a file named "robots.txt"
in the root directory of your website with the following
content: # /robtots.txt
# no exclusion at all Agent: * Disallow:
7.: Example of the basics
Online Library - Out of print books by
Nonexistantlib.org
Welcome to the Online Library Here you will find
a collection of rare or out-of-print books in electronic format.
We provide you with a comprehensive search, so you can look up
any book by author, title, or its content
Click here to proceed to the Online
Library>
About the author:
If you realy appreciate my article you can link to us. To read
more visit http://thefreesite.co.nr Please mail me at
maxhammer1901@gmail.com if you know a free autoresponder site
which provides atleast 30 free follow ups and you can win a free
e-book.
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